It’s Here: Linktree’s Creator Commerce Report Has Landed

Making it big as a content creator is no easy feat. But with the right strategy, you can cut through, grow your audience and make a living online. 

Linktree surveyed and spoke to over 1,500 multi-hyphenate Linkers who are using Linktree to form strong communities, build brand awareness, and make money from the content they create. The result is the Linktree Creator Commerce Report, packed with insights, case studies and stats on the state of play for creators. 

Before you dig into the details of the report, here’s a quick-fire look at the top takeaways. 

Insight one: Social commerce is booming

Shopping on social media (a.k.a. Social commerce) has officially hit the mainstream. 

In 2024 alone, a huge 20% of the 1.3 billion monthly clicks generated on Linktree were to retail and eCommerce sites. When you pair this with stats that tell us that users love to follow their favorite brands online and use their platforms to make purchase decisions, it’s clear that selling on socials can be extremely lucrative for brands and creators alike.

For creators, the income-earning opportunity is clear: use social media to sell products for brands via affiliate links. Not only is this lucrative, but it’s a passive income stream. Harness the power of easy tools like Linktree Shops to promote products or sell your own wares. 

Insight two: Consistency is key, but tricky to achieve

One of the biggest challenges facing creators is finding time to show up consistently online. 

It’s not hard to see why. Creators are wearing many hats: they’re pitching to brand partnerships, coming up with top-notch creative concepts, and producing content from start to finish. Oh, and trying to keep up with an endless stream of comments, messages and engagements, too. 

Unsurprisingly, many content creators still operate part-time and are struggling to turn content into a full-time source of income. 

So, what’s the secret to breaking that barrier and going full-time as a content creator? We’ve got some tips to get you started. 

Insight three: The best brand ambassadors are authentic

Linktree’s Creator Commerce Report for 2024 really solidified what we’ve all been saying: the best creators are showing up as their authentic selves online, especially when promoting products to their followers. 

Working with a handful of aligned businesses is the key to staying real and relatable. Audiences want their favorite creators to be honest and only vouch for products they truly love and use on a daily basis. 

If you’re a creator, being intentional matters. Followers can sniff out dishonesty from a mile away, and this can impact your trustworthiness as a creator and personal brand. Instead, only promote products and brands you’d be willing to pay for. 

Insight four: Personalization is key

Speaking of curating your recommendations, Linktree has rolled out a stack of features to make it easier for your audience to find your content. With customizable collections, visual layouts and social post previews it’s easier to cut through the noise and drive action. 

If you want to be seen and followed by your target audience, personalization is key, according to Linktree’s Creator Commerce Report. By creating a unique and carefully tailored experience for your followers, you’ll keep them engaged, drive streamlined sales, and build brand awareness. 

Personalization piqued your interest? Check out the full Creator Commerce Report to learn more about why you should customize your Linktree.

Insight five: Content creators drive real sales

Never underestimate the power of using real people to promote products. Key stats from the Creator Commerce Report show that influencers have tangible sway over their audiences, particularly during major sales moments like Black Friday and Cyber Monday. 

Consumers are bombarded with options. Naturally, they turn to their favorite content creators to recommend their go-to products and offer genuine advice. 

If you’re a content creator, this only reinforces our earlier message: be yourself, be honest and only promote products that align with your real views. 

For more insights that’ll shape your social media strategy as a creator, including game-changing stats and real stories from fellow creators, dive into the Linktree Creator Commerce Report now.

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