South by Southwest (SXSW) isn’t just a festival—it’s a launchpad for creators, a place where music, innovation, and technology collide. From March 7 to 15, Austin, Texas, transformed into a creative hub, bringing together artists, tech innovators, and industry leaders from around the world.

This year, with 91 Linkers showcasing their talent, Linktree celebrated independent artists, giving them the tools to grow, connect, and collaborate. From folk-pop to post-punk, hip-hop to electronic beats, four standout Linkers—music artists Moira & Claire, Billianne, Zamaera, and TVOD—captured the spotlight at SXSW 2025, each leveraging the platform to engage with fans and elevate their online presence.

Here’s a closer look at how these artists made the most of their Linktrees to expand their reach and make an impact at the festival.

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Moira & Claire‍

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‍Hometown: Nova Scotia, Canada
Genre: Indie folk-pop
Favourite Linktree Features: QR Codes for quick networking, Contact Forms for building a mailing list

Making their U.S. debut at SXSW, Canadian sister duo Moira & Claire soaked in every moment of SXSW—and every opportunity.

"Having everything in one place is so important," Claire said, explaining how Linktree streamlined their networking efforts. At SXSW they tested out QR codes for quick connections and added a new contact form to their Linktree to build a mailing list for personalized outreach after the event.

And their ambition doesn’t stop here—having connected with Chris Lanzon and Billianne at the event, they’re dreaming of collaborating with Phoebe Bridgers next.

Billianne 

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‍Hometown: Milton, Ontario
Genre: Folk-pop
Favourite Linktree Features: Linktree Shops for merch sales, ticketing integration

Another Canadian, Billianne is no stranger to viral success, but SXSW is a whole different kind of energy.

“It’s electric," she said. "You’re walking down the street, and you hear five different songs at once."

For Billianne, Linktree is a game-changer—from selling merch through Linktree Shops to handling ticket sales, it keeps everything streamlined.

“It would be a lot harder for people to find what I do,” she said. "Linktree’s always in my bio, and I’m always telling people—just go to my Linktree!"

Zamaera 

‍Hometown: Malaysia
Genre: Hip-hop, trap, electronic
Favourite Linktree Features: Music links for seamless streaming across platforms

Performing at SXSW is something hip-hop music artist Zamaera has had her sights set on for the past three years, so it’s a massive achievement and a huge confidence boost. 

Having Linktree along for the ride in her pocket ensured she got the most out of the experience.

Uitlizing the music link feature in her Linktree and integrating Spotify, Apple Music, and Tidal, means that Zamaera’s listeners can choose their preferred streaming platform—without needing to download another app.

"My Linktree is curated, colorful, and consistent," she said, emphasizing how it helps her reach fans seamlessly.

TVOD 

‍Hometown: Brooklyn, New York
Genre: Post-punk
Favourite Linktree Features: Bandsintown integration for live show listings, easy access to all social and music links

TVOD thrives on high-energy performances, and SXSW was the perfect stage.

"Most networking happens through Instagram," they explained. "So having a Linktree is huge—it puts everything in one place, and we’re just one click away from someone finding where to see us live."

Their favorite feature? Bandsintown integration.

"We give that three big booms!" they joked, emphasizing how Linktree eliminates the struggle of illegible email sign-ups at shows. Now, fans can type in their details, autofill does the rest, and no one has to decipher messy handwriting.

SXSW 2025 once again proved why it’s the place for independent artists to thrive. With Linktree’s support, these creators weren’t just showcasing their music—they were making real connections, building their brands, and taking their careers to the next level.

Join 70M+ creatives sharing smart links to music, merch and more with the #1 link in bio. SIGN UP TODAY 

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